Image Digital Design

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Design

Design, usually considered in the context of the applied arts, engineering, architecture, and other such creative endeavors, is used both as a noun and a verb. As a verb, "to design" refers to the process of originating and developing a plan for a product, structure, or component. As a noun, "a design" is used for both the final (solution) plan (e.g. proposal, drawing, model, description) or the result of implementing that plan (e.g. object produced, result of the process). More recently, processes (in general) have also been treated as products of design, giving new meaning to the term "process design".
Designing normally requires a designer considering aesthetic, functional, and many other aspects of an object or process, which usually requires considerable research, thought, modeling, interactive adjustment, and re-design.

Design versus art
Design is often viewed as a more rigorous form of art, or art with a clearly defined purpose. The distinction is usually made when someone other than the artist is defining the purpose. In graphic arts the distinction is often made between fine art and commercial art.
In the realm of the arts, design is more relevant to the "applied" arts, such as architecture and product design. Design implies a conscious effort to create something that is both functional and aesthetically pleasing. For example, a graphic artist may design an advertisement poster. This person's job is to communicate the advertisement message (functional aspect) and to make it look good (aesthetically pleasing). The distinction between pure and applied arts is not completely clear, but one may consider Jackson Pollock's (often criticized as "splatter") paintings as an example of pure art. One may assume his art does not convey a message based on the obvious differences between an advertisement poster and the mere possibility of an abstract message of a Jackson Pollock painting. One may speculate that Pollock, when painting, worked more intuitively than would a graphic artist, when consciously designing a poster
Color psychology is a field of study devoted to analyzing the effect of color on human behavior and feeling, distinct from phototherapy (the use of ultraviolet light to cure infantile jaundice). It is important not to confuse color psychology with color symbolism. For example, symbolically, red may be used to denote danger, largely due to the fact that reds have the illusion of appearing nearer than other colors and, therefore have greater impact. In color psychology, on the other hand the colors of danger are yellow and black. In color symbolism, green denotes envy in many cultures, while in color psychology, it is associated with balance.
Color psychology is an immature field of study viewed dubiously by mainstream psychologists and therefore qualifies as "alternative medicine". Critics view it as an overstatement of what can be justified by research, and point out that different cultures have completely different interpretations of color.
Practitioners of color psychology, sometimes called color consultants, claim there are a number of reactions to color which seem to be noted in most persons. They also note that common physiological effects often accompany the psychological effects.
Color consultants claim hues in the red area of color are typically viewed as "warm" while those in the blue and green range are typically viewed as "cool". Reds are also viewed as active and exciting, while the blues and greens are viewed as soothing and passive. Physiological tests have revealed similar responses. It's claimed that red hues increase bodily tension and stimulate the autonomic nervous system, while "cool" hues release tension.
Color consultants also point to an increasing number of studies linking colors to specific responses. One study found that weight lifters have more powerful performances in blue rooms, and another study found that babies cry more frequently in yellow rooms. Another (by Dr. Alexander Schauss, Ph.D., of the American Institute for Biosocial Research, cited on [Color Matters: pink]) used Baker-Miller Pink ("drunk tank pink") to calm prisoners. Color consultants believe that the colors used in the design of environment can have a significant impact on the emotions and performance of people within that environment.
Although color psychology is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans. The ancient Chinese, Egyptians, and Indians believed in chromotherapy, or healing with colors.

Element Design

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